We recently supported a remote production project for the Indian Cricket Tour of Australia, which took place between November 2020 and January 2021. We also have a growing customer base and project list resulting from our expanded capabilities, including our work with international sports rights-holders and broadcasters. But the exciting aspect of this investment is that now we also have true solutions and services for the media, entertainment and sports community – combining our investments in technology with our investments in people on the ground in India, specifically in the media and broadcast vertical.
Yes, we’ve been offering telecommunications and internet connectivity to the Indian market for many years. This expansion opens India up to the larger sports, media and entertainment ecosystem. At the same time, we can offer occasional use services for sports, esports and entertainment events.
Now, we can support the delivery of permanent services – the linear channels of scheduled content delivered through broadcast and cable networks or on OTT platforms. These two PoPs add a new dimension to our India presence. We knew we had customers who needed to get content into India and Indian customers who needed to get content to global audiences. Our goal is to continually add core sites and customer endpoints to our GMN network, and the Indian market was always a focus. In the heart of Bangalore’s IT corridor at the Embassy TechVillage sits Telstra’s brand-new, full-service Innovation and Capability Centre (ICC) where we have more than a thousand Telstra employees dedicated to creating the next generation of products and services for Telstra from India.īut we didn't have any GMN PoPs or endpoints in India until 2020. Today we have a full in-country team including sales, technology and service operations teams. Telstra has about 25 years of network connectivity experience in India, enabling mid-tier and large Indian and international organizations to more effectively communicate and collaborate with their customers. I’m not the only one with a history in India. This, in turn, simplifies delivery for the media, broadcast and sports industries and lets us easily connect end customers and broadcasters to the GMN. Our newest GMN PoPs in Mumbai and Chennai enable us to transport content in and out of India across an extensive range of networks. With all these shifting content and media trends, consumer online activity and changing market dynamics, the time was right for a significant expansion of our Global Media Network (GMN) into India. India’s media and broadcast industries are also dealing with major challenges in transforming their network infrastructure because of several factors: the costs of implementing new technologies on aging legacy platforms, managing the integration and interoperability of multiple networking environments, increasing bandwidth requirements, fewer personnel and shrinking budgets. India’s online gaming and music streaming markets are booming, while direct-to-home (DTH) satellite television viewing also remains strong. Consumer preferences are increasingly leaning towards over-the-top (OTT) streaming platforms for content consumption, with forecasts calling for India to become the world’s 6 th largest OTT streaming market by 2024.ĭigital advertising was the second largest medium in India in 2020, with digital ad revenues expected to surpass TV ad revenues in 2021. Within that total, digital content is king. The total Indian media and entertainment industry is growing rapidly, expected to reach around $25.6 billion (USD) with annual average growth of about 3.2% by 2022. Knowing first-hand how strong the appetite for media and entertainment content is in India, our recent Telstra investment in connectivity there made sense for so many business reasons.įor me, above all, this was a passion as well as a work project. After university in the United States, I returned to India to start my filmmaking and media technology career and then worked in India for almost 10 years before moving to international roles. Telstra’s recent point of presence (PoP) expansion into India also required tremendous dedication and time commitment from our team, but this one started with a little of me already in it.īorn and raised in India, I have a special personal connection with the country. We invest so much time and energy in our work that we always seem to leave a little piece of ourselves in every project.
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