Multi-platform exposure - broadcast television, print and digital. Advertising and sponsorships with premium media outlets, including Meredith Corporation properties Fortune, Money, Sports Illustrated and TIME CNBC business programming like “Squawk Alley” and “Fast Money,” and primetime programming like “Shark Tank” and “Undercover Boss.”. Print advertising will also launch this month in Sports Illustrated’s NFL Draft Preview issue and TIME’s 100 Most Influential People issue.ĭeveloped by Seattle-based agency Copacino+Fujikado, the campaign’s first flight runs through December and includes: “Our new website supports our commitment to ‘cut through the jibber jabber’ wherever we can with a responsive design, straightforward content and product summaries built around customer concerns.”įeaturing hapless twins Jibber and Jabber - standing in for unwanted jargon and complexity - the campaign’s first TV spot, “Curbside,” debuts across CNBC daytime business programming today, expanding into CNBC primetime on April 23. Our products may be complex, but we can explain them clearly and in plain English -something we believe both consumers and our distribution partners will appreciate,” said Kathryn Riley, assistant vice president, Brand Marketing. “Symetra’s new campaign takes a tongue-in-cheek look at a serious topic: the often confusing language of life insurance. The company also unveiled a redesigned website organized around the idea that “clarity is a beautiful thing.” Symetra, a national provider of employee benefits, annuities and life insurance, affirms its commitment to customers to “cut through the jibber jabber” of insurance industry jargon with a new, national consumer advertising campaign launching April 16. If you have an image, a poem or a short story you would like to see published on this site, then contact Rick McVicar through the Contact page.Symetra Puts the Emphasis on Clarity with New Advertising Campaign and WebsiteīELLEVUE, Wash. Nothi ng was going to stop the lady in red from having a good night out. 
Stop at the first dollar store so I can buy a new top,” the lady said. “On second thought, driver, take me through town.
The lady in red looked down and discovered a spot of purple grape juice on her blouse. The lady in red was looking forward to seeing paintings of ponds, trees and sunsets with their calming yellows and blues.Īn added bonus would be getting a chance to meet a handsome stranger. She could not wait to get to the art gallery, which was hosting an opening reception for a watercolor exhibition. And take the free-way, I’m in no mood for red lights,” the lady answers. The lady turns, slams the door and runs to the cab. The lady y anks a list of instructions from her purse and throws it at the girl. The lady in red turns around to begin lecturing her baby-sitter. The boy spins and high tails it to his car, yelling “I love you,” as he opens his car door. “I’m calling the cops,” the lady hollers as she grabs the girl’s arm to pull her into the house. The scream does not seem to bother the teen couple in a make-out session on the front porch. The lady screams as a taxicab pulls up in front of the house. She nervously opens the door to find a sweet-sixteen girl lip-locked on a boy. The lady in red tries to count her blessings when the doorbell rings. Thankfully, his support checks come on time. He left long away, shortly after the babies were born. Her nerves are jumping, anxious for the baby-sitter to arrive with tales of teen-aged angst.Īnxiety reigns supreme in the house, which seems like a death trap with no father in sight.
In a hurry to leave the house, she mistakenly uses her lipstick as mascara. The lady in red needs a good night out, away from her two-year-old twins with their jibber jabber, temper tantrums and drool.
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